Perceptual analysis of two-way two-mode frequency data: Probability matrix decomposition and two alternatives.

M.J.J.M. Candel, E. Maris

Research output: Contribution to journalArticleAcademicpeer-review

8 Citations (Scopus)
Original languageEnglish
Pages (from-to)321-339
JournalInternational Journal of Research in Marketing
Volume14
DOIs
Publication statusPublished - 1997

Keywords

  • Correspondence analysis
  • EM estimation
  • Latent class analysis
  • Perceptual mapping
  • Probability matrix decomposition
  • Two-way two-mode frequency data
  • Value mapping

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