Perceptions and Evaluations of Assortment Variety

Research output: Thesisinternal PhD, other

Original languageEnglish
QualificationDoctor of Philosophy
Place of PublicationTilburg
Publisher
Print ISBNs9789056680947
Publication statusPublished - 2001

Keywords

  • products
  • consumer preferences
  • perception
  • decision making
  • consumer behaviour
  • consumer attitudes
  • consumers
  • evaluation
  • retail marketing

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