Perceptions and Evaluations of Assortment Variety

Research output: Thesisinternal PhD, other

Original languageEnglish
QualificationDoctor of Philosophy
Place of PublicationTilburg
Publisher
Print ISBNs9789056680947
Publication statusPublished - 2001

Keywords

  • products
  • consumer preferences
  • perception
  • decision making
  • consumer behaviour
  • consumer attitudes
  • consumers
  • evaluation
  • retail marketing

Cite this

@phdthesis{d2cfcf7a4e07487fb2503880df79adaa,
title = "Perceptions and Evaluations of Assortment Variety",
keywords = "producten, perceptie, consumentengedrag, houding van consumenten, consumenten, evaluatie, marketing voor de detailhandel, consumentenvoorkeuren, besluitvorming, products, consumer preferences, perception, decision making, consumer behaviour, consumer attitudes, consumers, evaluation, retail marketing",
author = "{van Herpen}, E.",
year = "2001",
language = "English",
isbn = "9789056680947",
publisher = "CentER",

}

Perceptions and Evaluations of Assortment Variety. / van Herpen, E.

Tilburg : CentER, 2001. 210 p.

Research output: Thesisinternal PhD, other

TY - THES

T1 - Perceptions and Evaluations of Assortment Variety

AU - van Herpen, E.

PY - 2001

Y1 - 2001

KW - producten

KW - perceptie

KW - consumentengedrag

KW - houding van consumenten

KW - consumenten

KW - evaluatie

KW - marketing voor de detailhandel

KW - consumentenvoorkeuren

KW - besluitvorming

KW - products

KW - consumer preferences

KW - perception

KW - decision making

KW - consumer behaviour

KW - consumer attitudes

KW - consumers

KW - evaluation

KW - retail marketing

M3 - internal PhD, other

SN - 9789056680947

PB - CentER

CY - Tilburg

ER -