Original language | English |
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Title of host publication | Contemporary research in marketing |
Editors | K. Moller, M. Paltschik |
Place of Publication | Helsinki |
Publisher | EMAC |
Pages | 541-561 |
Publication status | Published - 1986 |
Perceived quality and its relationship to preference: an application to margarine and butter.
J.E.B.M. Steenkamp, M.T.G. Meulenberg
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic