Perceived quality and its relationship to preference: an application to margarine and butter.

J.E.B.M. Steenkamp, M.T.G. Meulenberg

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationContemporary research in marketing
EditorsK. Moller, M. Paltschik
Place of PublicationHelsinki
PublisherEMAC
Pages541-561
Publication statusPublished - 1986

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