Paradoxes of modernist consumption - Reading fashions

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7 Citations (Scopus)


Fashion is the quintessential post-modernist consumer practice, or so many hold. In this contribution, I argue that, on the contrary, fashion should be understood as a means of communicating one's commitment to modernist values. I introduce the framework of the Social Value Network, to relate such values to institutionalized consumption behavior, allowing one to signal to others. Modernist values are not homogenous, and are in important ways contradictory, giving rise to the dynamics of fashion that can be observed.

Original languageEnglish
Pages (from-to)351-364
Number of pages14
JournalReview of Social Economy
Issue number3
Publication statusPublished - 1 Sep 2004
Externally publishedYes


  • Consumption
  • Fashion
  • Institutions
  • Socio-cultural values

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