Organizing Products with Complements versus Substitutes: Effects on Effort, Assortment Perceptions and Store Preference

K. Diehl, E. van Herpen, C. Poynor

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationSociety for Consumer Psychologie 2010 Winter conference February 25-27, Tradewinds Island resort St. Pete Beach, Florida
EditorsAdam Duhachek, Meg Meloy
Place of PublicationFlorida
PublisherMySCP.ORG Society for Consumer Psychology
Pages79-79
Publication statusPublished - 2010
EventSociety for Consumer Psychologie 2010 Winter conference,Tradewinds Island resort St. Pete Beach, Florida -
Duration: 25 Feb 201027 Feb 2010

Conference

ConferenceSociety for Consumer Psychologie 2010 Winter conference,Tradewinds Island resort St. Pete Beach, Florida
Period25/02/1027/02/10

Cite this

Diehl, K., van Herpen, E., & Poynor, C. (2010). Organizing Products with Complements versus Substitutes: Effects on Effort, Assortment Perceptions and Store Preference. In A. Duhachek, & M. Meloy (Eds.), Society for Consumer Psychologie 2010 Winter conference February 25-27, Tradewinds Island resort St. Pete Beach, Florida (pp. 79-79). MySCP.ORG Society for Consumer Psychology.