@inbook{4c8c4b52da3f4cc8a0c789e43bc63225,
title = "Organizing Products with Complements versus Substitutes: Effects on Effort, Assortment Perceptions and Store Preference",
author = "K. Diehl and {van Herpen}, E. and C. Poynor",
year = "2010",
language = "English",
pages = "79--79",
editor = "Adam Duhachek and Meg Meloy",
booktitle = "Society for Consumer Psychologie 2010 Winter conference February 25-27, Tradewinds Island resort St. Pete Beach, Florida",
publisher = "MySCP.ORG Society for Consumer Psychology",
note = "Society for Consumer Psychologie 2010 Winter conference,Tradewinds Island resort St. Pete Beach, Florida ; Conference date: 25-02-2010 Through 27-02-2010",
}