Organizing Products with Complements versus Substitutes: Effects on Effort, Assortment Perceptions and Store Preferences

K. Diehl, C. Poynor, E. van Herpen

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationProceedings of the INFORMS Marketing Science Conference, Köln, Germany, 17-19 June 2010
Pages32-32
Publication statusPublished - 2010
EventINFORMS Marketing Science Conference, Köln, Germany -
Duration: 17 Jun 201019 Jun 2010

Conference

ConferenceINFORMS Marketing Science Conference, Köln, Germany
Period17/06/1019/06/10

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