Organic Meat Marketing

Ellen J. Van Loo*, Vincenzina Caputo, Rodolfo M. Nayga, Maurizio Canavari, Steven C. Ricke

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

10 Citations (Scopus)


This chapter discusses the marketing aspect of organic meat. Many factors influence the organic food purchase behavior and these factors are described. With organic meat being sold for high premium prices, the consumers' willingness to pay for these products is an important attribute to determine the potential of these products. Sociodemographic variables of the organic food consumers are described to get an overview of the organic consumer profile.
Original languageEnglish
Title of host publicationOrganic Meat Production and Processing
Number of pages19
ISBN (Print)9780813821269
Publication statusPublished - 20 Feb 2012
Externally publishedYes


  • Consumer perceptions
  • Local
  • Marketing
  • Natural
  • Organic meat
  • Willingness to pay


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