This chapter discusses the marketing aspect of organic meat. Many factors influence the organic food purchase behavior and these factors are described. With organic meat being sold for high premium prices, the consumers' willingness to pay for these products is an important attribute to determine the potential of these products. Sociodemographic variables of the organic food consumers are described to get an overview of the organic consumer profile.
|Title of host publication||Organic Meat Production and Processing|
|Number of pages||19|
|Publication status||Published - 20 Feb 2012|
- Consumer perceptions
- Organic meat
- Willingness to pay