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Optimum stimulation level in consumer behavior: measurement and cross-cultural validation.

  • J.B.E.M. Steenkamp
  • , H. Baumgartner

Research output: Chapter in Book/Report/Conference proceeding › Abstract

Original languageEnglish
Title of host publicationAbstract 22nd Conf. Eur. Marketing Acad., Barcelona
Pages1715-1717
Publication statusPublished - 1993

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

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