| Original language | English |
|---|---|
| Title of host publication | Abstract 22nd Conf. Eur. Marketing Acad., Barcelona |
| Pages | 1715-1717 |
| Publication status | Published - 1993 |
Optimum stimulation level in consumer behavior: measurement and cross-cultural validation.
J.B.E.M. Steenkamp, H. Baumgartner
Research output: Chapter in Book/Report/Conference proceeding › Abstract
