Optimum stimulation level in consumer behavior: measurement and cross-cultural validation.

J.B.E.M. Steenkamp, H. Baumgartner

Research output: Chapter in Book/Report/Conference proceedingAbstractAcademic

Original languageEnglish
Title of host publicationAbstract 22nd Conf. Eur. Marketing Acad., Barcelona
Pages1715-1717
Publication statusPublished - 1993

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