Optimising the delivery of food allergy information. An assessment of food allergic consumer preferences for different information delivery formats

J. Voordouw, G. Antonides, J.R. Cornelisse-Vermaat, S. Pfaff, D. Niemietz, L.J. Frewer

Research output: Contribution to journalArticleAcademicpeer-review

6 Citations (Scopus)

Abstract

In this study, the preferences of food allergic consumers for different prototype information delivery tools was examined, with the aim of improving informed product choices. Sixty-two self-reported food allergic participants from the Netherlands and Germany were included in the study. Each tested three prototype information delivery tools (a food label, a handheld electronic scanner, and an information booklet) to access allergy information. Participants rated each tool in terms of perceived convenience, usefulness and confidence. Principal Component Analysis indicated that convenience and usefulness loaded on one construct, namely functionality. The impact of information delivery tool and country on functionality and confidence was analysed with two repeated measures generalised linear models. The highest perceived functionality was found for the label. The electronic scanner was rated as the next most functional method to deliver information, followed by the booklet. Food allergic consumers were equally confident about using all three information delivery tools. The results have implications for developing new policies and legislation concerning information provision to food allergic consumers
Original languageEnglish
Pages (from-to)71-78
JournalFood Quality and Preference
Volume23
Issue number1
DOIs
Publication statusPublished - 2012

Fingerprint

food allergies
Food Hypersensitivity
consumer preferences
Food
Pamphlets
Food Preferences
Access to Information
scanners
Principal Component Analysis
Legislation
prototypes
Netherlands
electronics
Germany
Linear Models
Hypersensitivity
food labeling
Consumer Behavior
food choices
hypersensitivity

Keywords

  • labeling preferences
  • self-efficacy
  • prevalence
  • communication
  • perspective
  • europe
  • health
  • impact
  • trust
  • costs

Cite this

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title = "Optimising the delivery of food allergy information. An assessment of food allergic consumer preferences for different information delivery formats",
abstract = "In this study, the preferences of food allergic consumers for different prototype information delivery tools was examined, with the aim of improving informed product choices. Sixty-two self-reported food allergic participants from the Netherlands and Germany were included in the study. Each tested three prototype information delivery tools (a food label, a handheld electronic scanner, and an information booklet) to access allergy information. Participants rated each tool in terms of perceived convenience, usefulness and confidence. Principal Component Analysis indicated that convenience and usefulness loaded on one construct, namely functionality. The impact of information delivery tool and country on functionality and confidence was analysed with two repeated measures generalised linear models. The highest perceived functionality was found for the label. The electronic scanner was rated as the next most functional method to deliver information, followed by the booklet. Food allergic consumers were equally confident about using all three information delivery tools. The results have implications for developing new policies and legislation concerning information provision to food allergic consumers",
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Optimising the delivery of food allergy information. An assessment of food allergic consumer preferences for different information delivery formats. / Voordouw, J.; Antonides, G.; Cornelisse-Vermaat, J.R.; Pfaff, S.; Niemietz, D.; Frewer, L.J.

In: Food Quality and Preference, Vol. 23, No. 1, 2012, p. 71-78.

Research output: Contribution to journalArticleAcademicpeer-review

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AU - Voordouw, J.

AU - Antonides, G.

AU - Cornelisse-Vermaat, J.R.

AU - Pfaff, S.

AU - Niemietz, D.

AU - Frewer, L.J.

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AB - In this study, the preferences of food allergic consumers for different prototype information delivery tools was examined, with the aim of improving informed product choices. Sixty-two self-reported food allergic participants from the Netherlands and Germany were included in the study. Each tested three prototype information delivery tools (a food label, a handheld electronic scanner, and an information booklet) to access allergy information. Participants rated each tool in terms of perceived convenience, usefulness and confidence. Principal Component Analysis indicated that convenience and usefulness loaded on one construct, namely functionality. The impact of information delivery tool and country on functionality and confidence was analysed with two repeated measures generalised linear models. The highest perceived functionality was found for the label. The electronic scanner was rated as the next most functional method to deliver information, followed by the booklet. Food allergic consumers were equally confident about using all three information delivery tools. The results have implications for developing new policies and legislation concerning information provision to food allergic consumers

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KW - health

KW - impact

KW - trust

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