Opportunity identification in new product development and innovation in food product development

Research output: Chapter in Book/Report/Conference proceedingChapter

8 Citations (Scopus)
Original languageEnglish
Title of host publicationConsumer-led food product development
EditorsHal MacFie
Place of PublicationCambridge
PublisherWoodhead Publishing Limited
Pages321-341
Number of pages624
ISBN (Print)9781845690724
DOIs
Publication statusPublished - 2007

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