Moringa trees in Bangladesh and in other developing countries have great potential in terms of nutrition security and income generation, but often seem to be underutilized. The European market does offer opportunities for those suppliers that are willing to, and capable of, meeting EU regulations. However, entering the EU market for some developing countries like Bangladesh seems to be farfetched at the time of writing. Firstly, awareness around the nutritional value and market potential of Moringa products needs to be raised so farmers and households begin to maximise the returns of Moringa trees. Secondly, a detailed cost and benefit analysis around a Moringa production company should be conducted. Thirdly, upcoming suppliers need to get acquainted with the regulations and standards required when targeting the export market. This also means that suppliers should establish, and nurture, trading relationships with EU importers or even intermediaries since the volume supplied is likely to be limited according to European terms.
|Publisher||Centre for Development Innovation, Wageningen UR|
- international trade
- european union
- south asia