OPIUM : a new integrated approach for opportunity identification in new product development

P.W. van Kleef; J.C.M. van Trijp; I.A.C.M. van der Lans

OPIUM : a new integrated approach for opportunity identification in new product development

P.W. van Kleef, J.C.M. van Trijp, I.A.C.M. van der Lans

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proceedings of the 31st European Marketing Academy Conference, Braga, Portugal, 28-31 May 2002 / M. Farhangmehr. - Braga, Portugal : University of Minho, 2002
Publication status	Published - 2002

Cite this

@inproceedings{8674d770ae304de3907b8e031fd7e0ca,

title = "OPIUM : a new integrated approach for opportunity identification in new product development",

author = "{van Kleef}, P.W. and {van Trijp}, J.C.M. and {van der Lans}, I.A.C.M.",

note = "CD-rom",

year = "2002",

language = "English",

booktitle = "Proceedings of the 31st European Marketing Academy Conference, Braga, Portugal, 28-31 May 2002 / M. Farhangmehr. - Braga, Portugal : University of Minho, 2002",

}

OPIUM : a new integrated approach for opportunity identification in new product development. / van Kleef, P.W.; van Trijp, J.C.M.; van der Lans, I.A.C.M.
Proceedings of the 31st European Marketing Academy Conference, Braga, Portugal, 28-31 May 2002 / M. Farhangmehr. - Braga, Portugal : University of Minho, 2002. 2002.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

TY - GEN

T1 - OPIUM : a new integrated approach for opportunity identification in new product development

AU - van Kleef, P.W.

AU - van Trijp, J.C.M.

AU - van der Lans, I.A.C.M.

N1 - CD-rom

PY - 2002

Y1 - 2002

M3 - Conference paper

BT - Proceedings of the 31st European Marketing Academy Conference, Braga, Portugal, 28-31 May 2002 / M. Farhangmehr. - Braga, Portugal : University of Minho, 2002

ER -