Abstract
Why use open-ended questions? This chapter provides an up-to-date overview on the use of open-ended questions in novel rapid sensory methodologies and the potential applications in which they could provide unique benefits. Next, the step-by-step process is described (from task performance to analysis) with its pros and cons, with important considerations to follow. Examples with data from real, recently published case studies are provided to illustrate all the points raised in the chapter. Finally, the future trends of open-ended questions are discussed: Are social media currently useful for sensory science? How can the benefits of open-ended questions be boosted?
| Original language | English |
|---|---|
| Title of host publication | Rapid sensory profiling techniques and related methods : Applications in new product development and consumer research |
| Editors | J. Delarue, B. Lawlor, M. Rogeaux |
| Place of Publication | Cambridge |
| Publisher | Woodhead Publishing |
| Pages | 247-267 |
| ISBN (Print) | 9781782422488 |
| DOIs | |
| Publication status | Published - 2015 |
Keywords
- Consumers
- Free-elicited descriptions
- Idiosyncratic data
- Spontaneous responses
- Word association