On the Use of Structural Equation Models in Marketing Modeling

J.E.B.M. Steenkamp, H. Baumgartner

Research output: Contribution to journalArticleAcademicpeer-review

249 Citations (Scopus)

Abstract

We reflect on the role of structural equation modeling (SEM) in marketing modeling and managerial decision making. We discuss some benefits provided by SEM and alert marketing modelers to several recent developments in SEM in three areas: measurement analysis, analysis of cross-sectional data, and analysis of longitudinal data.
Original languageEnglish
Pages (from-to)195-202
JournalInternational Journal of Research in Marketing
Volume17
Issue number2-3
DOIs
Publication statusPublished - 2000

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