Naming is framing: the effects of a technological name on the interpretation of a technology

Reginald Boersma; Marijn Poortvliet; Bart Gremmen

doi:10.22323/2.18060204

Naming is framing: the effects of a technological name on the interpretation of a technology

Reginald Boersma, Marijn Poortvliet, Bart Gremmen

Research output: Contribution to journal › Article › Academic › peer-review

6 Citations (Scopus)

Abstract

In this article, we follow up on food scientists' findings that people judge new food technologies and related products (un)favourably immediately after just hearing the name of the technology. From the reactions, it appears that people use their attitudes to technologies they know to evaluate new technologies. Using categorization theory, in this study we have found that, by triggering associations with a familiar technology, a name of the new technology can be enough to determine emerging attitudes. Comparison between the technology used for categorization and another familiar technology had a slight influence on the attitude formation process.

Original language	English
Article number	A04
Number of pages	17
Journal	JCOM Journal of Science Communication
Volume	18
Issue number	06
DOIs	https://doi.org/10.22323/2.18060204
Publication status	Published - 9 Dec 2019

Keywords

Public perception of science and technology
Public understanding of science and technology

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10.22323/2.18060204Licence: CC BY-NC-ND

Cite this

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KW - Public understanding of science and technology

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Naming is framing: the effects of a technological name on the interpretation of a technology

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Keywords

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