Multi-brand stochastic choice model including the effects of marketing variables

B. Wierenga, V. Srinivasan, A. van Tilburg

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProceeding tenth Annual Workshop of the European Academy for Advanced Research in Marketing, Copenhagen, 1981
Pages336-377
Publication statusPublished - 1981

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