Mood as a Moderator of Social Norm’s Influence: An Abstract

Research output: Chapter in Book/Report/Conference proceedingAbstract

Original languageEnglish
Title of host publicationCreating Marketing Magic and Innovative Future Marketing Trends
Subtitle of host publicationProceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
EditorsMaximilian Stieler
PublisherSpringer International Publishing
Pages577-578
ISBN (Electronic)9783319455969
ISBN (Print)9783319455952
DOIs
Publication statusPublished - 2017
EventCreating Marketing Magic and Innovative Future Marketing Trends: 2016 Academy of Marketing Science (AMS) Annual Conference - 2016 AMS Annual Conference; Disney's Contemporary Resort at Walt Disney World Resort's Magic Kingdom; Lake Buena Vista, Florida, United States
Duration: 18 May 201721 May 2017
http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/2016_Annual/2016_AMS_Annual_Conference_P.pdf

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
PublisherSpringer International Publishing
ISSN (Print)2363-6165

Conference

ConferenceCreating Marketing Magic and Innovative Future Marketing Trends
CountryUnited States
CityFlorida
Period18/05/1721/05/17
Internet address

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