Mood as a Moderator of Social Norm’s Influence: An Abstract

V. Melnyk; E. van Herpen; A.R.H. Fischer; J.C.M. van Trijp

doi:10.1007/978-3-319-45596-9_109

Mood as a Moderator of Social Norm’s Influence: An Abstract

V. Melnyk, E. van Herpen, A.R.H. Fischer, J.C.M. van Trijp

Research output: Chapter in Book/Report/Conference proceeding › Abstract

Original language	English
Title of host publication	Creating Marketing Magic and Innovative Future Marketing Trends
Subtitle of host publication	Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference
Editors	Maximilian Stieler
Publisher	Springer
Pages	577-578
ISBN (Electronic)	9783319455969
ISBN (Print)	9783319455952
DOIs	https://doi.org/10.1007/978-3-319-45596-9_109
Publication status	Published - 2017
Event	Creating Marketing Magic and Innovative Future Marketing Trends: 2016 Academy of Marketing Science (AMS) Annual Conference - 2016 AMS Annual Conference; Disney's Contemporary Resort at Walt Disney World Resort's Magic Kingdom; Lake Buena Vista, Florida, United States Duration: 18 May 2017 → 21 May 2017 http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/2016_Annual/2016_AMS_Annual_Conference_P.pdf

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer International Publishing
ISSN (Print)	2363-6165

Conference/symposium

Conference/symposium	Creating Marketing Magic and Innovative Future Marketing Trends
Country/Territory	United States
City	Florida
Period	18/05/17 → 21/05/17
Internet address	http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/2016_Annual/2016_AMS_Annual_Conference_P.pdf

Keywords

Negative Mood
Norm Formulation
Positive Mood
Purchase Intention
Social Norm

Access to Document

10.1007/978-3-319-45596-9_109

Cite this

Melnyk, V., van Herpen, E., Fischer, A. R. H., & van Trijp, J. C. M. (2017). Mood as a Moderator of Social Norm’s Influence: An Abstract. In M. Stieler (Ed.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference (pp. 577-578). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-45596-9_109

Melnyk, V. ; van Herpen, E. ; Fischer, A.R.H. et al. / Mood as a Moderator of Social Norm’s Influence: An Abstract. Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. editor / Maximilian Stieler. Springer, 2017. pp. 577-578 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Mood as a Moderator of Social Norm{\textquoteright}s Influence: An Abstract",

keywords = "Negative Mood, Norm Formulation, Positive Mood, Purchase Intention, Social Norm",

author = "V. Melnyk and {van Herpen}, E. and A.R.H. Fischer and {van Trijp}, J.C.M.",

year = "2017",

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language = "English",

isbn = "9783319455952",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer",

pages = "577--578",

editor = "Maximilian Stieler",

booktitle = "Creating Marketing Magic and Innovative Future Marketing Trends",

address = "Germany",

note = "Creating Marketing Magic and Innovative Future Marketing Trends : 2016 Academy of Marketing Science (AMS) Annual Conference ; Conference date: 18-05-2017 Through 21-05-2017",

url = "http://c.ymcdn.com/sites/www.ams-web.org/resource/resmgr/2016_Annual/2016_AMS_Annual_Conference_P.pdf",

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Melnyk, V, van Herpen, E , Fischer, ARH & van Trijp, JCM 2017, Mood as a Moderator of Social Norm’s Influence: An Abstract. in M Stieler (ed.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 577-578, Creating Marketing Magic and Innovative Future Marketing Trends, Florida, United States, 18/05/17. https://doi.org/10.1007/978-3-319-45596-9_109

Mood as a Moderator of Social Norm’s Influence: An Abstract. / Melnyk, V.; van Herpen, E.; Fischer, A.R.H. et al.
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. ed. / Maximilian Stieler. Springer, 2017. p. 577-578 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Abstract

TY - CHAP

T1 - Mood as a Moderator of Social Norm’s Influence: An Abstract

AU - Melnyk, V.

AU - van Herpen, E.

AU - Fischer, A.R.H.

AU - van Trijp, J.C.M.

PY - 2017

Y1 - 2017

KW - Negative Mood

KW - Norm Formulation

KW - Positive Mood

KW - Purchase Intention

KW - Social Norm

U2 - 10.1007/978-3-319-45596-9_109

DO - 10.1007/978-3-319-45596-9_109

M3 - Abstract

SN - 9783319455952

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 577

EP - 578

BT - Creating Marketing Magic and Innovative Future Marketing Trends

A2 - Stieler, Maximilian

PB - Springer

T2 - Creating Marketing Magic and Innovative Future Marketing Trends

Y2 - 18 May 2017 through 21 May 2017

ER -

Melnyk V, van Herpen E , Fischer ARH , van Trijp JCM. Mood as a Moderator of Social Norm’s Influence: An Abstract. In Stieler M, editor, Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer. 2017. p. 577-578. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-45596-9_109