Money for Value: Pricing from a Resource-Advantage Perspective

Research output: Thesisinternal PhD, other

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Tilburg University
Supervisors/Advisors
  • Verhallen, Th.M.M., Promotor, External person
  • Frambach, R.T., Promotor, External person
Award date16 Dec 2002
Place of PublicationTilburg
Publisher
Print ISBNs9789056681098
Publication statusPublished - 2002

Keywords

  • price policy
  • prices
  • consumers
  • customer relations
  • services
  • new products
  • market competition

Cite this