Mogelijkheden en effectiviteit van apps voor communicatie met consumenten; De Veggipedia-case

E.E.C. van Wijk-Jansen, R.M. Robbemond, M.C. Onwezen, C.N. Verdouw

Research output: Book/ReportReportProfessional

Abstract

LEI Wageningen UR was commissioned by Tuinbouw Digitaal to carry out a review of the literature on apps as a medium of consumer communication. Around the same time, we also conducted a qualitative consumer survey to determine the strengths of and the scope for improvement in Veggipedia, an app developed by the fruit and vegetable sector. The research findings resulted in recommendations to continue to develop Veggipedia into a reliable and versatile app that will encourage people to eat healthier, tastier, safer, seasonal, and more varied food.
Original languageDutch
Place of PublicationDen Haag
PublisherLEI Wageningen UR
Number of pages67
ISBN (Print)9789086156887
Publication statusPublished - 2014

Publication series

NameLEI report
PublisherLEI, Wageningen UR
No.2014-028

Keywords

  • mobile applications
  • computer software
  • vegetables
  • fruit
  • consumers
  • communication
  • consumer information
  • consumer surveys
  • fresh products
  • food safety
  • nutrition and health
  • food consumption

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