Modelling Trade and Trust across Cultures

G.J. Hofstede, C.M. Jonker, S.A. Meijer, D. Verwaart

Research output: Chapter in Book/Report/Conference proceedingChapter

25 Citations (Scopus)


Misunderstandings arise in international trade due to difference in cultural background of trade partners. Trust and the role it plays in trade are influenced by culture. Considering that trade always invloves working on the relationship with the trade partner, understanding the behaviour of the other is of the essence. This paper proposes to involve cultural dimensions in the modelling of trust in trade situations. A case study is presented to show a conceptualisation of trust with respect to the cultural dimension of performance orientation versus cooperation.
Original languageEnglish
Title of host publicationTrust Management: 4th International Conference, iTrust 2006: Proceedings, Pisa, Italy, May 16-19, 2006
Place of PublicationBerlin Heidelberg
Number of pages471
Publication statusPublished - 2006
Event4th International Conference, iTrust 2006 -
Duration: 16 May 200619 May 2006

Publication series

NameLecture notes in computer science
PublisherSpinger Verlag


Conference4th International Conference, iTrust 2006


  • computers
  • society
  • information retrieval
  • information storage
  • information systems
  • internet
  • computer sciences
  • computer networks

Fingerprint Dive into the research topics of 'Modelling Trade and Trust across Cultures'. Together they form a unique fingerprint.

Cite this