Modelling impact of advertising and optimizing advertising policy: an application in recreation

Research output: Contribution to journal › Article › Academic › peer-review

10 Citations (Scopus)

Original language	English
Pages (from-to)	235-248
Journal	European Journal of Operational Research
Volume	8
DOIs	https://doi.org/10.1016/0377-2217(81)90171-5
Publication status	Published - 1981

Access to Document

@article{bab656f61838498fa430917222fc2c1e,

title = "Modelling impact of advertising and optimizing advertising policy: an application in recreation",

author = "B. Wierenga",

year = "1981",

doi = "10.1016/0377-2217(81)90171-5",

language = "English",

volume = "8",

pages = "235--248",

journal = "European Journal of Operational Research",

issn = "0377-2217",

publisher = "Elsevier",

}