Modelling Impact of Advertising and Optimising Advertising Policy; 3 An Application in Recreation

B. Wierenga

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProceedings of the Conference of the European Academy for Advanced Research in Marketing and the Marketing Education Group of the U. K., Edinburg
Pages40-62
Publication statusPublished - 1980

Cite this

Wierenga, B. (1980). Modelling Impact of Advertising and Optimising Advertising Policy; 3 An Application in Recreation. In Proceedings of the Conference of the European Academy for Advanced Research in Marketing and the Marketing Education Group of the U. K., Edinburg (pp. 40-62)