Modelling Impact of Advertising and Optimising Advertising Policy; 3 An Application in Recreation

B. Wierenga

Modelling Impact of Advertising and Optimising Advertising Policy; 3 An Application in Recreation

B. Wierenga

Marketing and Consumer Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proceedings of the Conference of the European Academy for Advanced Research in Marketing and the Marketing Education Group of the U. K., Edinburg
Pages	40-62
Publication status	Published - 1980

Cite this

@inproceedings{a79c5e35e9524f238ae2c21b24c8323c,

title = "Modelling Impact of Advertising and Optimising Advertising Policy; 3 An Application in Recreation",

author = "B. Wierenga",

year = "1980",

language = "English",

pages = "40--62",

booktitle = "Proceedings of the Conference of the European Academy for Advanced Research in Marketing and the Marketing Education Group of the U. K., Edinburg",

}

Modelling Impact of Advertising and Optimising Advertising Policy; 3 An Application in Recreation. / Wierenga, B.

Proceedings of the Conference of the European Academy for Advanced Research in Marketing and the Marketing Education Group of the U. K., Edinburg. 1980. p. 40-62.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic