| Original language | English |
|---|---|
| Title of host publication | Marketing: Progress, Prospects and Perspective |
| Editors | D. Arnott |
| Place of Publication | UK |
| Publisher | Warwick Business School |
| Pages | 1905-1914 |
| Publication status | Published - 1997 |
Modeling Choices of Small and Medium Sized Enterprises for Financial Services.
J.M.E. Pennings, M.J.J.M. Candel
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic