Modeling choice behavior of marketing channel members for the services provided by financial derivatives exchanges.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proceedings of 27th EMAC conference, Track 3: marketing strategy and organization, Stockholm, Sweden.
Editors	P. Andersson
Pages	537-551
Publication status	Published - 1998
Event	27th EMAC conference, Track 3: marketing strategy and organization - Stockholm Duration: 20 May 1998 → 23 May 1998

Conference	27th EMAC conference, Track 3: marketing strategy and organization
City	Stockholm
Period	20/05/98 → 23/05/98

Cite this

@inproceedings{9533dab2824442468fd71359869686db,

title = "Modeling choice behavior of marketing channel members for the services provided by financial derivatives exchanges.",

author = "J.M.E. Pennings and M.T.G. Meulenberg",

year = "1998",

language = "English",

pages = "537--551",

editor = "P. Andersson",

booktitle = "Proceedings of 27th EMAC conference, Track 3: marketing strategy and organization, Stockholm, Sweden.",

note = "27th EMAC conference, Track 3: marketing strategy and organization ; Conference date: 20-05-1998 Through 23-05-1998",

}

Pennings, JME & Meulenberg, MTG 1998, Modeling choice behavior of marketing channel members for the services provided by financial derivatives exchanges. in P Andersson (ed.), Proceedings of 27th EMAC conference, Track 3: marketing strategy and organization, Stockholm, Sweden.. pp. 537-551, 27th EMAC conference, Track 3: marketing strategy and organization, Stockholm, 20/05/98.

Modeling choice behavior of marketing channel members for the services provided by financial derivatives exchanges. / Pennings, J.M.E.; Meulenberg, M.T.G.
Proceedings of 27th EMAC conference, Track 3: marketing strategy and organization, Stockholm, Sweden.. ed. / P. Andersson. 1998. p. 537-551.

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

TY - GEN

T1 - Modeling choice behavior of marketing channel members for the services provided by financial derivatives exchanges.

AU - Pennings, J.M.E.

AU - Meulenberg, M.T.G.

PY - 1998

Y1 - 1998

M3 - Conference paper

SP - 537

EP - 551

BT - Proceedings of 27th EMAC conference, Track 3: marketing strategy and organization, Stockholm, Sweden.

A2 - Andersson, P.

T2 - 27th EMAC conference, Track 3: marketing strategy and organization

Y2 - 20 May 1998 through 23 May 1998

ER -