Modeling choice behavior of marketing channel members for the services provided by financial derivatives exchanges.

J.M.E. Pennings, M.T.G. Meulenberg

Research output: Chapter in Book/Report/Conference proceedingConference paper

Original languageEnglish
Title of host publicationProceedings of 27th EMAC conference, Track 3: marketing strategy and organization, Stockholm, Sweden.
EditorsP. Andersson
Pages537-551
Publication statusPublished - 1998
Event27th EMAC conference, Track 3: marketing strategy and organization - Stockholm
Duration: 20 May 199823 May 1998

Conference

Conference27th EMAC conference, Track 3: marketing strategy and organization
CityStockholm
Period20/05/9823/05/98

Cite this

Pennings, J. M. E., & Meulenberg, M. T. G. (1998). Modeling choice behavior of marketing channel members for the services provided by financial derivatives exchanges. In P. Andersson (Ed.), Proceedings of 27th EMAC conference, Track 3: marketing strategy and organization, Stockholm, Sweden. (pp. 537-551)