Misaligned Preferences And Perceptions On Quality Attributes Of Cape Gooseberry (Physalis Peruviana L) Supply Chain Actors

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Abstract

The Cape gooseberry (Physalis peruviana L) is the second most exported fruit in Colombia. The market has grown in the last years due to the interest of consumers in this exotic, good appearance and nutritious fruit. Although, Cape Gooseberry is promising in various aspects, the supply chain still faces some barriers due to, among other factors, the misalignment of preferences and perception of consumers and buyers. The market context in terms of quality attributes of the fruit and their importance in the purchase decision of chain actors is not clear. This project investigates the quality attributes of Cape Gooseberry and their importance for both domestic and international consumers, as well as the actors in the chain that have a purchasing role. This research uses combined methodologies (qualitative and quantitative methods and sensorial evaluation tools) according to the characteristics of the group of actors to evaluate. This study shows that misaligned preferences and perception of actors exist. Focus on globalization of the supply chain is made by involving Colombia as producer of the product and Germany and The Netherlands, which are actual importers.
Original languageEnglish
Title of host publicationConference Proceedings Part 4 International Food Marketing Research Symposium 2014
EditorsJ. Stanton, M. Lang, K. Grunert
Place of PublicationPhilidelphia, PA
PublisherInstitiute of Food Products Marketing
Pages106-112
ISBN (Print)9780985608026
Publication statusPublished - 2014
EventInternational Food Marketing Research Symposium 2014, Aarhus, Denmark -
Duration: 19 Jun 201420 Jun 2014

Conference/symposium

Conference/symposiumInternational Food Marketing Research Symposium 2014, Aarhus, Denmark
Period19/06/1420/06/14

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