Members' Preferences for Co-operative Structures: An Experimental Conjoint Study

Research output: Contribution to conferenceConference paper

Abstract

Abstract As market conditions change rapidly in the 21st century, questions arise concerning how the organizational structures of co-operatives (co-ops) can meet the challenges that these new conditions pose. This paper introduces a framework to structure marketing co-ops (MCs) based on members¿ preferences. Several notions from the behavioral decision theory framework are utilized, and a principal-agent approach is adopted for the design of this framework. It focuses on the subjective utility that co-op members derive from levels of the MCs¿ firm-behavioral attributes, such as business issue/scope, corporate governance, product-related decision-making, financial structure, member benefits, and product quality. Data was collected by means of in-depth interviews with 30 producers and 120 structured computer-assisted face-to-face interviews. The utilities that producers attached to MC¿s attributes were derived by means of a conjoint experiment.
Original languageEnglish
Number of pages29
Publication statusPublished - 2004
EventAmerican Agricultural Economics Association - 2004, Annual Meeting, August 1-4, 2004, Denver, Colorado -
Duration: 1 Aug 20044 Aug 2004

Conference

ConferenceAmerican Agricultural Economics Association - 2004, Annual Meeting, August 1-4, 2004, Denver, Colorado
Period1/08/044/08/04

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    Kalogeras, N., van der Lans, I. A., Pennings, J. M. E., & van Dijk, G. (2004). Members' Preferences for Co-operative Structures: An Experimental Conjoint Study. Paper presented at American Agricultural Economics Association - 2004, Annual Meeting, August 1-4, 2004, Denver, Colorado, .