Abstract As market conditions change rapidly in the 21st century, questions arise concerning how the organizational structures of co-operatives (co-ops) can meet the challenges that these new conditions pose. This paper introduces a framework to structure marketing co-ops (MCs) based on members¿ preferences. Several notions from the behavioral decision theory framework are utilized, and a principal-agent approach is adopted for the design of this framework. It focuses on the subjective utility that co-op members derive from levels of the MCs¿ firm-behavioral attributes, such as business issue/scope, corporate governance, product-related decision-making, financial structure, member benefits, and product quality. Data was collected by means of in-depth interviews with 30 producers and 120 structured computer-assisted face-to-face interviews. The utilities that producers attached to MC¿s attributes were derived by means of a conjoint experiment.
|Number of pages||29|
|Publication status||Published - 2004|
|Event||American Agricultural Economics Association - 2004, Annual Meeting, August 1-4, 2004, Denver, Colorado - |
Duration: 1 Aug 2004 → 4 Aug 2004
|Conference||American Agricultural Economics Association - 2004, Annual Meeting, August 1-4, 2004, Denver, Colorado|
|Period||1/08/04 → 4/08/04|
Kalogeras, N., van der Lans, I. A., Pennings, J. M. E., & van Dijk, G. (2004). Members' Preferences for Co-operative Structures: An Experimental Conjoint Study. Paper presented at American Agricultural Economics Association - 2004, Annual Meeting, August 1-4, 2004, Denver, Colorado, .