Media Effects Across Time and Subject: How News Coverage Affects Two Out of Four Attributes of Consumer Confidence

Mark Boukes*, Alyt Damstra, Rens Vliegenthart

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

7 Citations (Scopus)

Abstract

Previous studies using aggregate-level designs demonstrated that the tone of economic news affects consumer confidence. However, the individual-level mechanisms underlying this effect remain to be investigated: It is not clear which consumer confidence attributes are most susceptible to media effects. Theoretically, we integrate the economic voting literature and extend media system dependency by differentiating between the media effects on sociotropic versus egocentric evaluations and the effects on prospective versus retrospective economic evaluations. Methodologically, data from a manual content analysis are linked to data from a three-wave panel survey, containing repeated measurements of consumer confidence. The findings demonstrate that the effects of tone on consumer confidence are largely a consequence of media effects on its sociotropic and prospective attributes: As citizens were exposed to relatively more positive economic news, only the national economic evaluations and expectations for the future improved. The egocentric and retrospective evaluations were not influenced by the tone in news that people had been exposed to.

Original languageEnglish
Pages (from-to)454-476
Number of pages23
JournalCommunication research
Volume48
Issue number3
DOIs
Publication statusPublished - Apr 2021
Externally publishedYes

Keywords

  • consumer confidence
  • economic evaluations
  • linkage analysis
  • media effects
  • media system dependency theory

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