Measuring the Performance of Marketing-Finance Integration within Firms

R. Hoogeboom, J.M.E. Pennings

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publication2009 INFORMS Marketing Science Conference, Ann Arbor, Michigan, 4-6 June 2009
PagesCD-ROM
Publication statusPublished - 2009
Event2009 INFORMS Marketing Science Conference, Ann Arbor, Michigan -
Duration: 4 Jun 20096 Jun 2009

Conference

Conference2009 INFORMS Marketing Science Conference, Ann Arbor, Michigan
Period4/06/096/06/09

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