Measuring influence of buying center members within farms.

M. Kool

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationAdvanced research in marketing, H. Mühlbacher, C. Jochum (eds.). Proc. 19th Ann. Conf. Eur. Marketing Acad. Innsbrück
Pages369-384
Publication statusPublished - 1990

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