Measuring influence of buying center members within farms.

M. Kool

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationAdvanced research in marketing, H. Mühlbacher, C. Jochum (eds.). Proc. 19th Ann. Conf. Eur. Marketing Acad. Innsbrück
Pages369-384
Publication statusPublished - 1990

Cite this

Kool, M. (1990). Measuring influence of buying center members within farms. In Advanced research in marketing, H. Mühlbacher, C. Jochum (eds.). Proc. 19th Ann. Conf. Eur. Marketing Acad. Innsbrück (pp. 369-384)