|Title of host publication||Proc. 18th Ann. Conf. Eur. Marketing Academy: Marketing thought and practice in the 1990's, G.J. Avlonitis, N.K. Papavasiliou & A.G. Kouremenos (eds.). EMAC, Athens|
|Publication status||Published - 1989|
Measuring health orientation and health consciousness as determinants of food choice behavior: Development and implementation of various attitudinal scales.
P.A.M. Oude Ophuis
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic