Marktontwikkeling biologische (vers)producten in de bedrijfscateringketen : eindrapport AKK

P.W.G.A. de Jong

    Research output: Book/ReportReportProfessional

    Abstract

    Company catering should fulfill an important role in the nationwide objective to let 5% of consumer expenses be on organic products. During the working week, millions of consumers have lunch in the company restaurant. Introducing organic products in company catering reaches a large group of consumers and this is interesting for two reasons; on one hand the consumer who eats organic at home, wishes to find organic products in his company restaurant, on the other hand positive experiences with organic products during lunch can lead to an increase in consumption at home .
    Original languageDutch
    Place of Publicationonbekend
    PublisherAgrotechnology & Food Sciences Group
    Number of pages14
    ISBN (Print)9789067548885
    Publication statusPublished - 2004

    Publication series

    NameRapport / Wageningen UR, Agrotechnology & Food Innovations
    PublisherAgrotechnology & Food Sciences Group
    No.338

    Keywords

    • organic foods
    • catering
    • consumer surveys
    • sales promotion
    • food marketing
    • agro-industrial chains

    Cite this

    de Jong, P. W. G. A. (2004). Marktontwikkeling biologische (vers)producten in de bedrijfscateringketen : eindrapport AKK. (Rapport / Wageningen UR, Agrotechnology & Food Innovations; No. 338). onbekend: Agrotechnology & Food Sciences Group.