Marketing's promise to development

P.T.M. Ingenbleek

doi:10.3920/9789086866991_021

Marketing's promise to development

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Markets, marketing and developing countries
Subtitle of host publication	Where we stand and where we are heading
Editors	H. van Trijp, P.T.M. Ingenbleek
Place of Publication	Wageningen
Publisher	Wageningen Academic Publishers
Pages	156-163
ISBN (Electronic)	9789086866991
ISBN (Print)	9789086861453
DOIs	https://doi.org/10.3920/9789086866991_021
Publication status	Published - 2010

Keywords

Certification
Consumers
Corporate social responsibility
Market access
Market integration
Marketing
Niche marketing
Standards
Supply chains
Value chains

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.3920/9789086866991_021

Cite this

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title = "Marketing's promise to development",

keywords = "Certification, Consumers, Corporate social responsibility, Market access, Market integration, Marketing, Niche marketing, Standards, Supply chains, Value chains",

author = "P.T.M. Ingenbleek",

year = "2010",

doi = "10.3920/9789086866991_021",

language = "English",

isbn = "9789086861453",

pages = "156--163",

editor = "{van Trijp}, H. and P.T.M. Ingenbleek",

booktitle = "Markets, marketing and developing countries",

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KW - Certification

KW - Consumers

KW - Corporate social responsibility

KW - Market access

KW - Market integration

KW - Marketing

KW - Niche marketing

KW - Standards

KW - Supply chains

KW - Value chains

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DO - 10.3920/9789086866991_021

M3 - Chapter

SN - 9789086861453

SP - 156

EP - 163

BT - Markets, marketing and developing countries

A2 - van Trijp, H.

A2 - Ingenbleek, P.T.M.

PB - Wageningen Academic Publishers

CY - Wageningen

ER -