Marketing's promise to development

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationMarkets, marketing and developing countries. Where we stand and where we are heading
EditorsH. van Trijp, P.T.M. Ingenbleek
Place of PublicationWageningen
PublisherWageningen Pers
Number of pages192
ISBN (Print)9789086861453
Publication statusPublished - 2010


  • Certification
  • Consumers
  • Corporate social responsibility
  • Market access
  • Market integration
  • Marketing
  • Niche marketing
  • Standards
  • Supply chains
  • Value chains

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