Marketing's promise to development

P.T.M. Ingenbleek

Marketing's promise to development

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Markets, marketing and developing countries. Where we stand and where we are heading
Editors	H. van Trijp, P.T.M. Ingenbleek
Place of Publication	Wageningen
Publisher	Wageningen Pers
Pages	156-164
Number of pages	192
ISBN (Print)	9789086861453
Publication status	Published - 2010

Keywords

Certification
Consumers
Corporate social responsibility
Market access
Market integration
Marketing
Niche marketing
Standards
Supply chains
Value chains

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Marketing's promise to development",

keywords = "Certification, Consumers, Corporate social responsibility, Market access, Market integration, Marketing, Niche marketing, Standards, Supply chains, Value chains",

author = "P.T.M. Ingenbleek",

year = "2010",

language = "English",

isbn = "9789086861453",

pages = "156--164",

editor = "{van Trijp}, H. and P.T.M. Ingenbleek",

booktitle = "Markets, marketing and developing countries. Where we stand and where we are heading",

publisher = "Wageningen Pers",

}

TY - CHAP

T1 - Marketing's promise to development

AU - Ingenbleek, P.T.M.

PY - 2010

Y1 - 2010

KW - Certification

KW - Consumers

KW - Corporate social responsibility

KW - Market access

KW - Market integration

KW - Marketing

KW - Niche marketing

KW - Standards

KW - Supply chains

KW - Value chains

M3 - Chapter

SN - 9789086861453

SP - 156

EP - 164

BT - Markets, marketing and developing countries. Where we stand and where we are heading

A2 - van Trijp, H.

A2 - Ingenbleek, P.T.M.

PB - Wageningen Pers

CY - Wageningen

ER -