Marketing strategies for sustainable development

P.T.M. Ingenbleek, R.T. Frambach

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

3 Citations (Scopus)
Original languageEnglish
Title of host publicationTowards Effective Food Chains Models and Applications
EditorsJacques Trienekens, Jan Top, Jack van der Vorst, Adrie Beulens
Place of PublicationWageningen
PublisherWageningen Academic Publishers
Pages25-46
Number of pages320
ISBN (Print)9789086861484
Publication statusPublished - 2010

Keywords

  • Competition.
  • Corporate social responsibility
  • Marketing strategy
  • Sustainable development

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