Marketing Novel Fruit Products: Evidence for Diverging Marketing Effects Across Different Products and Different Countries

Jonathan Van ’T Riet*, M.C. Onwezen, Jos Bartels, I.A. Van Der Lans, Magdalena Kraszewska

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

2 Citations (Scopus)

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Food Science

Agricultural and Biological Sciences