Marketing externalities: environmental challenges and the marketing of change.

J. Jiggins, G. Muller, N.G. Röling, D. Watson

    Research output: Chapter in Book/Report/Conference proceedingConference paper

    Original languageEnglish
    Title of host publicationProc. Macromarketing Seminar, T.A. Klein et al. (eds.). Nijenrode, Breukelen
    Pages56-65
    Publication statusPublished - 1992

    Cite this

    Jiggins, J., Muller, G., Röling, N. G., & Watson, D. (1992). Marketing externalities: environmental challenges and the marketing of change. In Proc. Macromarketing Seminar, T.A. Klein et al. (eds.). Nijenrode, Breukelen (pp. 56-65)