Marketing decision support systems: adoption, use and satisfaction.

B. Wierenga; P.A.M. Oude Ophuis

Marketing decision support systems: adoption, use and satisfaction.

B. Wierenga, P.A.M. Oude Ophuis

Marketing and Consumer Behaviour

Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic

Original language	English
Title of host publication	Proc. 22nd. Ann. Conf. Eur. Marketing Acad.: Marketing for the New Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona
Pages	1547-1573
Publication status	Published - 1993

Cite this

@inproceedings{8e1468ce379a425c9d135d52d3d5f059,

title = "Marketing decision support systems: adoption, use and satisfaction.",

author = "B. Wierenga and {Oude Ophuis}, P.A.M.",

year = "1993",

language = "English",

pages = "1547--1573",

booktitle = "Proc. 22nd. Ann. Conf. Eur. Marketing Acad.: Marketing for the New Europe: dealing with complexity, J. Chias, J. Sureda (eds.). Barcelona",

}