Marketing decision support systemen bij Nederlandse bedrijven : onderzoek in het kader van het project: " Beslissingsondersteunende systemen voor marketing management"

P.A.F.M. van Campen, K.R.E. Huizingh, P.A.M. Oude Ophuis, B. Wierenga

Research output: Book/ReportBookAcademic

Original languageDutch
Place of PublicationDelft
PublisherEburon
Number of pages219
ISBN (Print)9789051662146
Publication statusPublished - 1991

Keywords

  • automation
  • computer analysis
  • decision analysis
  • decision making
  • information systems
  • linear programming
  • management
  • marketing
  • netherlands
  • operations research
  • simulation
  • work flow

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