Marketing analysis for agricultural development development: suggestions for a new research agenda.

W.G. Janssen, A. van Tilburg

Research output: Chapter in Book/Report/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationAgricultural marketing and consumer behaviour in a changing world
EditorsB. Wierenga, A. van Tilburg, K. Grunert, J-B.E.M. Steenkamp, M. Wedel
Place of PublicationBoston
PublisherKluwer Academic Publishers
Pages57-74
Publication statusPublished - 1997

Cite this

Janssen, W. G., & van Tilburg, A. (1997). Marketing analysis for agricultural development development: suggestions for a new research agenda. In B. Wierenga, A. van Tilburg, K. Grunert, J-BEM. Steenkamp, & M. Wedel (Eds.), Agricultural marketing and consumer behaviour in a changing world (pp. 57-74). Kluwer Academic Publishers.