Marketability of green pork: retail purchasers' attitudes toward different types of pork in the Netherlands.

Y.K. van Dam, Y.C.J. Vollebregt

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationMarketing today and for the 21st century. Proc. 24th Conf. of the European Marketing Academy. ESSEC, Cergy-Pontoise
EditorsM. Bergadaà
Pages1195-1204
Publication statusPublished - 1995

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