Market report on the high segment market pilot in Kenya - 2008

R.C. Wiersinga, A. de Jager

    Research output: Book/ReportReportProfessional

    Abstract

    The pilot aims to link smallholder tomato farmers in Kenya to local high segment markets as supermarkets, hotels, restaurants and hospitals.
    Original languageEnglish
    Place of PublicationLelystad [etc.]
    PublisherApplied Plant Research [etc.]
    Number of pages23
    Publication statusPublished - 2009

    Publication series

    NameReport / AfriVeg
    PublisherApplied Plant Research [etc.]
    No.7

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    Keywords

    • vegetable growing
    • tomatoes
    • small farms
    • agricultural production
    • market segmentation
    • marketing channels
    • marketing techniques
    • kenya
    • supply chain management

    Cite this

    Wiersinga, R. C., & de Jager, A. (2009). Market report on the high segment market pilot in Kenya - 2008. (Report / AfriVeg; No. 7). Lelystad [etc.]: Applied Plant Research [etc.].