| Original language | English |
|---|---|
| Title of host publication | Proceedings, seventh biennial Behavioral Decision Research in Management Conference May 19-21 |
| Place of Publication | Tucson |
| Publisher | University of Arizona at Tucson |
| Publication status | Published - 2000 |
Market Perceived Risk Response and Channel Behavior
J.M.E. Pennings, B. Wansink
Research output: Chapter in Book/Report/Conference proceeding › Conference paper › Academic