Market Orientation Stimulates Innovation in Small Enterprises, but do we really understand why?

F.J.H.M. Verhees, I.A. van der Lans

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationRethinking European Marketing: Proceedings of the 30st EMAC Conference, Bergen, Norway, 8-11 May 2001 / E. Breivik, A.W. Falkenberg & K. Gronhaug. - Bergen : Norges Handelshoyskole, 2001. - CD-rom
Publication statusPublished - 2001

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