Market orientation, product innovation, company performance: the case of small independent companies.

Research output: Chapter in Book/Report/Conference proceedingConference paperAcademic

Original languageEnglish
Title of host publicationProceedings of 27th EMAC conference, Track 3: marketing strategy and organization, Stockholm, Sweden. P. Andersson (ed.)
Pages139-153
Publication statusPublished - 1998

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