Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms

F.J.H.M. Verhees, M.T.G. Meulenberg

Research output: Contribution to journalArticleAcademicpeer-review

445 Citations (Scopus)


Most research on market orientation, innovation and performance is related to big enterprises and small and medium-sized enterprises (SMEs). In this study a model is developed to investigate the combined effect of market orientation and innovativeness on product innovation and company performance, for small firms. A specific feature of our research is that we use an objective measure for product innovation in contrast to the self-reported measures commonly used in research on innovation. To test our model data from 152 rose growers were used. This study's results show that the owner's innovativeness permeates all variables in the model and has a positive influence on market orientation, innovation, and performance. An interesting research result is also that customer market intelligence influences product innovation positively or negatively, depending on whether the innovativeness of the owner in t...
Original languageEnglish
Pages (from-to)134-154
JournalJournal of Small Business Management
Issue number2 (April)
Publication statusPublished - 2004


  • business profitability
  • empirical-examination
  • success
  • technology
  • construct
  • issues
  • conceptualization
  • diffusion
  • failure
  • driven

Fingerprint Dive into the research topics of 'Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms'. Together they form a unique fingerprint.

Cite this