Managing consumer resistance to innovations

    Research output: Thesisinternal PhD, other

    Original languageEnglish
    QualificationDoctor of Philosophy
    Awarding Institution
    • VU University Amsterdam
    Supervisors/Advisors
    • Frambach, R.T., Promotor, External person
    Award date11 Jun 2010
    Place of PublicationAmsterdam
    Print ISBNs9789036101769
    Publication statusPublished - 2010

    Cite this

    @phdthesis{98c6b6ebf12042148e8f60a106fda27c,
    title = "Managing consumer resistance to innovations",
    author = "M.J. Reinders",
    year = "2010",
    language = "English",
    isbn = "9789036101769",
    school = "VU University Amsterdam",

    }

    Reinders, MJ 2010, 'Managing consumer resistance to innovations', Doctor of Philosophy, VU University Amsterdam, Amsterdam.

    Managing consumer resistance to innovations. / Reinders, M.J.

    Amsterdam, 2010. 140 p.

    Research output: Thesisinternal PhD, other

    TY - THES

    T1 - Managing consumer resistance to innovations

    AU - Reinders, M.J.

    PY - 2010

    Y1 - 2010

    M3 - internal PhD, other

    SN - 9789036101769

    CY - Amsterdam

    ER -