Making the difference: Consumer-oriented marketing strategy of a new attribute expansion through a spillover phenomenon lens

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Wageningen University
Supervisors/Advisors	de Hooge, Ilona, Promotor van Trijp, Hans, Promotor
Award date	28 Feb 2023
Place of Publication	Wageningen
Publisher	Wageningen University
Print ISBNs	9789464474909
DOIs	https://doi.org/10.18174/580789
Publication status	Published - 28 Feb 2023

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• 10.18174/580789

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Projects

• 1 Finished

Projects per year

• Spillover Effects in Consumer Behaviour

  Subrtová, K. (PhD candidate), van Trijp, H. (Promotor) & de Hooge, I. (Co-promotor)

  1/08/17 → 28/02/23

  Project: PhD

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Šubrtová, K. (2023). Making the difference: Consumer-oriented marketing strategy of a new attribute expansion through a spillover phenomenon lens. [internal PhD, WU, Wageningen University]. Wageningen University. https://doi.org/10.18174/580789

Šubrtová, Kristina. / Making the difference : Consumer-oriented marketing strategy of a new attribute expansion through a spillover phenomenon lens. Wageningen : Wageningen University, 2023. 310 p.

@phdthesis{b8e555dc0086434f854c357889b7de67,

title = "Making the difference: Consumer-oriented marketing strategy of a new attribute expansion through a spillover phenomenon lens",

author = "Kristina {\v S}ubrtov{\'a}",

year = "2023",

month = feb,

day = "28",

doi = "10.18174/580789",

language = "English",

isbn = "9789464474909",

publisher = "Wageningen University",

address = "Netherlands",

type = "internal PhD, WU",

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}

Šubrtová, K 2023, 'Making the difference: Consumer-oriented marketing strategy of a new attribute expansion through a spillover phenomenon lens', Doctor of Philosophy, Wageningen University, Wageningen. https://doi.org/10.18174/580789

Making the difference: Consumer-oriented marketing strategy of a new attribute expansion through a spillover phenomenon lens. / Šubrtová, Kristina.
Wageningen: Wageningen University, 2023. 310 p.

Research output: Thesis › internal PhD, WU

TY - THES

T1 - Making the difference

T2 - Consumer-oriented marketing strategy of a new attribute expansion through a spillover phenomenon lens

AU - Šubrtová, Kristina

PY - 2023/2/28

Y1 - 2023/2/28

UR - https://edepot.wur.nl/580789

U2 - 10.18174/580789

DO - 10.18174/580789

M3 - internal PhD, WU

SN - 9789464474909

PB - Wageningen University

CY - Wageningen

ER -

Šubrtová K. Making the difference: Consumer-oriented marketing strategy of a new attribute expansion through a spillover phenomenon lens. Wageningen: Wageningen University, 2023. 310 p. doi: 10.18174/580789