Making the difference: Consumer-oriented marketing strategy of a new attribute expansion through a spillover phenomenon lens

Kristina Šubrtová

Research output: Thesisinternal PhD, WU

Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Wageningen University
Supervisors/Advisors
  • de Hooge, Ilona, Promotor
  • van Trijp, Hans, Promotor
Award date28 Feb 2023
Place of PublicationWageningen
Publisher
Print ISBNs9789464474909
DOIs
Publication statusPublished - 28 Feb 2023

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