Looking Better by Making Others Look Worse. The Competitive Spillovers of Sustainability

Research output: Contribution to conference › Conference paper › Academic

Original language	English
Publication status	Published - 2020
Event	49th (2020) European Marketing Academy Conference - ONLINE, Budapest, Hungary Duration: 26 May 2020 → 29 May 2020 Conference number: 49

Conference	49th (2020) European Marketing Academy Conference
Abbreviated title	EMAC
Country	Hungary
City	Budapest
Period	26/05/20 → 29/05/20

Cite this

@conference{66a707ca52dd40018d2686df1f2c6cbc,

title = "Looking Better by Making Others Look Worse. The Competitive Spillovers of Sustainability",

author = "K. Subrtov{\'a} and {de Hooge}, I.E. and {van Loo}, E.J. and {van Trijp}, J.C.M.",

year = "2020",

language = "English",

note = "49th (2020) European Marketing Academy Conference, EMAC ; Conference date: 26-05-2020 Through 29-05-2020",

}