Looking better by making others look worse: The competitive spillovers of sustainability

Research output: Contribution to journalArticleAcademicpeer-review

Abstract

With two extensive eye-tracking studies, we reveal that the introduction of a new attribute in a product assortment can increase the attention given to competing products. Moreover, we demonstrate that this increased attention, reflecting a verification search, negatively affects consumers´ attitudes and choices for competing products.
Original languageEnglish
Pages (from-to)440-442
JournalAdvances in Consumer Research
Volume48
Publication statusPublished - 2020

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