@inbook{a15a5ee14de742b083a7427091e82bcb,
title = "Looking better by making others look worse: The competitive spillovers of sustainability",
abstract = "With two extensive eye-tracking studies, we reveal that the introduction of a new attribute in a product assortment can increase the attention given to competing products. Moreover, we demonstrate that this increased attention, reflecting a verification search, negatively affects consumers´ attitudes and choices for competing products.",
author = "K. Subrtov{\'a} and {de Hooge}, I.E. and {van Loo}, E.J. and {van Trijp}, J.C.M.",
year = "2020",
month = may,
language = "English",
volume = "48",
series = "Advances in Consumer Research",
publisher = "Association for Consumer Research",
pages = "720--721",
booktitle = "Volume XLVIII PROCEEDINGS",
}