Abstract
With two extensive eye-tracking studies, we reveal that the introduction of a new attribute in a product assortment can increase the attention given to competing products. Moreover, we demonstrate that this increased attention, reflecting a verification search, negatively affects consumers´ attitudes and choices for competing products.
Original language | English |
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Pages (from-to) | 440-442 |
Journal | Advances in Consumer Research |
Volume | 48 |
Publication status | Published - 2020 |