Looking better by making others look worse: The competitive spillovers of sustainability

K. Subrtová; I.E. de Hooge; E.J. van Loo; J.C.M. van Trijp

Looking better by making others look worse: The competitive spillovers of sustainability

K. Subrtová, I.E. de Hooge, E.J. van Loo, J.C.M. van Trijp

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

With two extensive eye-tracking studies, we reveal that the introduction of a new attribute in a product assortment can increase the attention given to competing products. Moreover, we demonstrate that this increased attention, reflecting a verification search, negatively affects consumers´ attitudes and choices for competing products.

Original language	English
Pages (from-to)	440-442
Journal	Advances in Consumer Research
Volume	48
Publication status	Published - 2020

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title = "Looking better by making others look worse: The competitive spillovers of sustainability",

abstract = "With two extensive eye-tracking studies, we reveal that the introduction of a new attribute in a product assortment can increase the attention given to competing products. Moreover, we demonstrate that this increased attention, reflecting a verification search, negatively affects consumers´ attitudes and choices for competing products.",

author = "K. Subrtov{\'a} and {de Hooge}, I.E. and {van Loo}, E.J. and {van Trijp}, J.C.M.",

year = "2020",

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volume = "48",

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journal = "Advances in Consumer Research",

issn = "0098-9258",

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AU - Subrtová, K.

AU - de Hooge, I.E.

AU - van Loo, E.J.

AU - van Trijp, J.C.M.

PY - 2020

Y1 - 2020

N2 - With two extensive eye-tracking studies, we reveal that the introduction of a new attribute in a product assortment can increase the attention given to competing products. Moreover, we demonstrate that this increased attention, reflecting a verification search, negatively affects consumers´ attitudes and choices for competing products.

AB - With two extensive eye-tracking studies, we reveal that the introduction of a new attribute in a product assortment can increase the attention given to competing products. Moreover, we demonstrate that this increased attention, reflecting a verification search, negatively affects consumers´ attitudes and choices for competing products.

M3 - Article

VL - 48

SP - 440

EP - 442

JO - Advances in Consumer Research

JF - Advances in Consumer Research

SN - 0098-9258

ER -

Looking better by making others look worse: The competitive spillovers of sustainability

Abstract

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